Questions international brands ask us.
What does Moi Trading do in China?+
Moi Trading is a Shanghai-based operating partner for international companies. We support China market entry and brand operations, local business representation, and sourcing and product-development projects through an agreed local workstream.
Can Moi Trading represent our company in China?+
Yes. Under an agreed commercial mandate, we can search for suitable partners, approach companies, join and follow up meetings, maintain communication with overseas headquarters and coordinate China visits. This is not a registered representative office or legal-representation service.
Can you help us find manufacturers and develop a supply chain?+
Yes. We can search for suitable manufacturers, coordinate samples, follow production processes, maintain communication with headquarters, support factory visits and coordinate the information needed for order confirmation. Specialist testing and inspection are handled by qualified third parties when required.
Do we need to set up a Chinese company first?+
Not for every exploratory or project-based engagement. The appropriate structure depends on whether you are researching, developing relationships, sourcing, importing or selling. Legal, tax and entity decisions should be confirmed with qualified professional advisers.
Where in China can Moi Trading support projects?+
Our team is based in Shanghai and coordinates work across China according to the companies, channels, suppliers, factories and specialist partners relevant to each assignment.
Can we start with one focused project?+
Yes. An engagement may begin with one defined outcome, such as a partner search, meeting programme, supplier shortlist, product sample or focused market test, before expanding into an ongoing workstream.
Why was Moi Trading founded?+
After living in Finland for many years, our founders saw that Finnish companies interested in China often lacked a clear first step and an accountable local operator. Moi Trading was created in Shanghai to connect Nordic business understanding with practical China-side execution.