01 · THE BRAND
ferm LIVING is a Copenhagen design brand creating furniture, accessories and lighting through soft forms, rich textures and a Scandinavian approach to balanced living.
From its home in Copenhagen, ferm LIVING works with artisans around the world to combine a Scandinavian mindset with global craft traditions. Its collections are designed to create calm, composed spaces with distinctive details.
Visit official brand site ↗02 · THE CHINA CHALLENGE
Building relevance before reach.
Design-led home brands need more than product distribution. Chinese consumers and retail partners need coherent environments, material stories and thoughtful merchandising that communicate how the collection lives together.
03 · MOI'S ROLE
Local execution, with the brand intact.
ferm LIVING is part of Moi Trading’s experience operating Nordic home and design brands in China, connecting international design language with local retail, distribution and consumer contexts.
04 · WHAT THIS EXPERIENCE DEMONSTRATES
Capabilities grounded in operating work.
This case documents the brand, market challenge and Moi Trading role that can be stated publicly. Client-confidential commercial data and unverified performance figures are not published.