CHINA OPERATIONS PARTNER

Make China
operational.

One Shanghai-based team for market entry, local business representation, sourcing and day-to-day execution across China.

10+Years operating in ChinaLong-term local execution
03Connected service linesOne local owner
01Exclusive Greater China distributorLunette
SHOperating baseChina-wide coordination
MOI / CNOPERATING SYSTEM 01SHANGHAI
CHINA
IN MOTION
01ENTERMarket & channels
02REPRESENTPartners & meetings
03SOURCEProducts & suppliers
04EXECUTEOne accountable team
SHANGHAI BASE · CHINA REACH31.2304° N / 121.4737° E

What do you need
to get done in China?

Moi Trading gives overseas teams one accountable point of execution in Shanghai. Start with the market, a business relationship or a product brief, then connect more capabilities as the work develops.

01

Enter & grow in China

Market entry, importing, distribution, retail, e-commerce and everyday brand operations.

↗
02

Represent your business

Find partners, join meetings, coordinate headquarters visits and keep China-side commercial follow-up moving.

↗
03

Source & build in China

Manufacturer search, samples, production-process follow-up, factory visits and order coordination.

↗

Your direction stays clear.
China-side work gets an owner.

Your team retains control of strategy, intellectual property and key decisions. Moi Trading takes responsibility for the agreed local workstream, whether commercial, operational or supply-side, and keeps your overseas team connected to what happens next.

YOUR TEAM

You own the direction.

  • Business objective and decision criteria
  • Brand, product and intellectual property
  • Commercial guardrails and approvals
  • Final decisions on partners and production
MOI SHANGHAI

We own the local work.

  • China-side research and coordination
  • Outreach, meetings and follow-up
  • Market, channel or supplier execution
  • Written progress, issues and next steps
Modular by design.Begin with one defined outcome, an ongoing workstream or a broader China operating partnership. Scope, responsibilities and specialist support are agreed before execution begins.

Based in Shanghai.
Working across China.

Shanghai is our operating base and your primary point of contact. From here, we coordinate companies, channels, suppliers, factories and specialist partners across China according to each project.

EAST CHINANORTH CHINASOUTH CHINAGREATER BAY AREANATIONWIDE
SHANGHAI BASE
MARKETSPARTNERSSUPPLIERSCHANNELS

Clear scope.
Visible progress.

01

Brief

Define the outcome, scope, timing and decision owners.

02

Map

Identify the right market route, companies, suppliers or partners.

03

Execute

Move the agreed China-side work forward on the ground.

04

Verify

Check outputs, open issues, responsibilities and next decisions.

05

Report

Keep your overseas team informed and improve the next cycle.

We work best with international brands and companies that value clear ownership and practical execution.

A defined China-side objectiveA clear internal decision ownerRealistic timing and commercial scopeRespect for transparent, long-term work

Brands we know
from the inside.

Explore all cases ↗

We lived the distance
between Finland and China.

After living in Finland for many years, Moi Trading's founders saw that strong Finnish companies often wanted to enter China but did not know where to begin or who could take responsibility once the strategy reached the ground. Moi Trading was created to become that Shanghai-based operating bridge.

For more than a decade, we have helped Nordic brands turn China interest into local action. Our experience includes work with Business Finland and the Consulate General of Finland in Shanghai, alongside long-term brand operations such as Lunette, our continuing exclusive Greater China distribution partnership.

Questions international brands ask us.

What does Moi Trading do in China?+

Moi Trading is a Shanghai-based operating partner for international companies. We support China market entry and brand operations, local business representation, and sourcing and product-development projects through an agreed local workstream.

Can Moi Trading represent our company in China?+

Yes. Under an agreed commercial mandate, we can search for suitable partners, approach companies, join and follow up meetings, maintain communication with overseas headquarters and coordinate China visits. This is not a registered representative office or legal-representation service.

Can you help us find manufacturers and develop a supply chain?+

Yes. We can search for suitable manufacturers, coordinate samples, follow production processes, maintain communication with headquarters, support factory visits and coordinate the information needed for order confirmation. Specialist testing and inspection are handled by qualified third parties when required.

Do we need to set up a Chinese company first?+

Not for every exploratory or project-based engagement. The appropriate structure depends on whether you are researching, developing relationships, sourcing, importing or selling. Legal, tax and entity decisions should be confirmed with qualified professional advisers.

Where in China can Moi Trading support projects?+

Our team is based in Shanghai and coordinates work across China according to the companies, channels, suppliers, factories and specialist partners relevant to each assignment.

Can we start with one focused project?+

Yes. An engagement may begin with one defined outcome, such as a partner search, meeting programme, supplier shortlist, product sample or focused market test, before expanding into an ongoing workstream.

Why was Moi Trading founded?+

After living in Finland for many years, our founders saw that Finnish companies interested in China often lacked a clear first step and an accountable local operator. Moi Trading was created in Shanghai to connect Nordic business understanding with practical China-side execution.

Start with the
right scope.

Share your objective, current China situation, target companies or product brief. We will identify the clearest practical starting point and the responsibilities needed to move it forward.

Emailinfo@finnexion.com

BaseShanghai · China-wide coordination

LanguagesEnglish · Chinese

Your enquiry will be delivered to info@finnexion.com. Please do not include passwords or sensitive personal data.