01 · THE BRAND
Augusta Nordic is a Finnish intimate skincare brand created for hormonally changing, dry and sensitive skin, combining science-informed development with Nordic simplicity.
Founded by sisters Heli Kurjanen and Mira Mäkelä, Augusta Nordic draws on more than two decades of intimate-wellness expertise. Its products are made in Finland with purposeful ingredients and a focus on comfort, hormonal wellbeing and honest education.
Visit official brand site ↗02 · THE CHINA CHALLENGE
Building relevance before reach.
Hormonal and intimate skincare is highly personal. Building trust in China requires sensitive education, clear product language and a market approach that respects both medical context and everyday wellbeing.
03 · MOI'S ROLE
Local execution, with the brand intact.
Augusta Nordic forms part of Moi Trading’s experience with Finnish women’s-care and intimate-wellness brands. The focus is on protecting the brand’s expert voice while shaping a locally relevant route to market.
04 · WHAT THIS EXPERIENCE DEMONSTRATES
Capabilities grounded in operating work.
This case documents the brand, market challenge and Moi Trading role that can be stated publicly. Client-confidential commercial data and unverified performance figures are not published.