Category translation
Turning Nordic product value, ingredients, rituals and design language into locally understandable communication.
BRAND EXPERIENCE
Nordic brands.
China stories.
Selected experience across women’s care, natural beauty, fragrance, home and design-led consumer brands.
WHAT THESE CASES SHOW
Public experience.
Clear evidence.
These cases document brands, categories, China-market challenges and the role Moi Trading can state publicly. Where sales figures or commercial terms are confidential, we show the work areas and operating responsibility rather than publish unsupported outcomes.
Market execution
Connecting distribution, retail, marketplaces, content and customer education around the needs of each category.
Operating ownership
Giving international brands an accountable Shanghai-based point of coordination for agreed China-side work.
