01 · THE BRAND
Lunette is a Finnish pioneer in reusable menstrual care, combining medical-grade materials, user-centred design and a long-standing commitment to menstrual health.
Founded in Finland in 2005, Lunette designs and manufactures reusable period cups from medical-grade silicone. The brand brings together Finnish manufacturing, inclusive education and a mission to reduce disposable period waste.
Visit official brand site ↗02 · THE CHINA CHALLENGE
Building relevance before reach.
Intimate care requires more than product availability. Consumers need trusted education, culturally fluent communication and consistent support across discovery, purchase and everyday use.
03 · MOI'S ROLE
Local execution, with the brand intact.
Moi Trading is Lunette’s exclusive distributor for Greater China, providing a local operating base for market development, distribution, retail and digital channels.
04 · WHAT THIS EXPERIENCE DEMONSTRATES
Capabilities grounded in operating work.
This case documents the brand, market challenge and Moi Trading role that can be stated publicly. Client-confidential commercial data and unverified performance figures are not published.