Partner search
Best for: Companies looking for distributors, customers, suppliers or other commercial partners.
Define the partner profile, research and prioritise suitable companies, make contact and report the response to headquarters.
LOCAL COMMERCIAL PRESENCE
China business representation
02
Find potential partners in China, join and follow up meetings, keep headquarters informed and coordinate China visits without immediately building a full local team.
Build your China Desk ↗THE SHORT ANSWER
What is China business representation?
A local owner for the conversations that move business forward.
China business representation gives an overseas company a local commercial interface in China. Under an agreed mandate, Moi Trading searches for suitable partners, makes contact, joins and follows up meetings, stays in regular communication with headquarters and helps overseas colleagues prepare and coordinate business visits to China.
WHEN THIS FITS
01
Companies with no permanent China team
02
Overseas teams that need local follow-up and headquarters reporting
03
Businesses assessing customers, partners, distributors or suppliers
04
Management teams preparing for a larger China commitment
WAYS TO WORK TOGETHER
Choose the level of local presence the work actually requires.
Meeting & visit support
Best for: Overseas colleagues preparing to meet Chinese companies in China.
Coordinate schedules and agendas, join meetings, support local communication, record decisions and keep the next actions moving.
Ongoing China Desk
Best for: Headquarters teams needing a dependable local commercial interface.
Maintain partner communication, attend relevant meetings, coordinate China visits and provide structured updates to the overseas team.
COMMERCIAL MODEL
How does Moi Trading charge for China business representation?
Affordable to begin. Aligned with the result.
The commercial structure is designed to keep the initial commitment practical for an overseas company. A lean fixed fee covers the agreed China-side work, and a success-based commission may apply when the work reaches a clearly defined commercial result.
Lean service fee
Covers the agreed partner research, outreach, meetings, headquarters communication and China-visit coordination. The exact scope and reporting cadence are confirmed before work begins.
Success-based commission
When the assignment leads to a defined agreement, Moi Trading may receive a commission. The qualifying result, commission basis, rate and payment timing are agreed in writing in advance.
Clear commercial trigger
A success fee is not based on a vague introduction. The parties define whether success means a signed distribution, supply, sales or other commercial agreement and how later changes are handled.
The fee structure does not give Moi Trading authority to sign, bind or receive funds for the client unless that authority is separately and explicitly granted in writing.
WHAT THE WORK CAN INCLUDE
Defined deliverables.
One local owner.
Partner search & outreach
Research, prioritisation and contact with suitable Chinese partners under an agreed brief.
Meeting participation
Agenda preparation, attendance, local communication support, meeting notes and agreed next actions.
Headquarters liaison
Regular communication with the overseas team on responses, open issues, decisions and commercial progress.
China visit coordination
Meeting schedules, company or factory visits, local arrangements and follow-up for visiting headquarters personnel.
HOW IT MOVES
A visible path from brief to outcome.
Mandate
Define the outcome, authority, exclusions, target list and reporting line.
Prepare
Learn the business, materials, decision criteria and cultural context.
Engage
Approach suitable partners and arrange the first exchanges or meetings.
Meet & coordinate
Join meetings, support China visits and track questions, commitments and next actions.
Report & progress
Keep headquarters informed and move qualified opportunities toward an agreed commercial result.
DETAILED RESPONSIBILITIES
What can Moi Trading take responsibility for?
The final mandate is defined in writing, but a business-representation workstream can include the responsibilities below. Moi Trading owns the agreed day-to-day China work; the client retains final commercial and legal authority.
01MOI TRADING LEADS
Partner definition & research
Turn a broad search into a usable, prioritised partner programme.
- Define the ideal partner by sector, geography, channel, customer access and operating capability.
- Build and prioritise a target list rather than sending an unfiltered directory of companies.
- Review available company, market and contact information and identify gaps that need verification.
- Coordinate deeper corporate, financial or legal due diligence with an appropriate specialist when required.
02MOI TRADING LEADS
Outreach & meeting programme
Prepare, open and document the conversations that may become real opportunities.
- Adapt the company introduction, value proposition and talking points for the Chinese business context.
- Approach target companies, qualify their initial interest and identify the relevant decision-makers.
- Coordinate participants, agendas, calendars and language support for online or in-person meetings.
- Attend meetings, record decisions, open questions and next actions, and keep follow-up moving.
03MOI TRADING LEADS
Headquarters liaison & China visits
Give the overseas team a consistent local communication and reporting interface.
- Maintain a structured opportunity tracker and recurring progress update for headquarters.
- Translate commercial context, not only words, between Chinese counterparts and the overseas team.
- Prepare visit briefs, meeting sequences, routes and practical local coordination for visiting personnel.
- Brief before meetings, debrief afterwards and maintain a decision and open-item record.
04MOI COORDINATES · CLIENT APPROVES
Negotiation support & handover
Move qualified interest toward a clearly documented commercial outcome.
- Clarify commercial questions such as scope, territory, exclusivity, minimums, responsibilities and milestones.
- Coordinate negotiation follow-up and route legal, tax or regulatory questions to the client or qualified advisers.
- Support partner onboarding, the first agreed activity or first order when included in the mandate.
- Document any success-fee trigger, commission basis, rate and payment timing before the work begins.
MOI TRADING LEADSDay-to-day local execution, communication and reporting.
MOI TRADING COORDINATESOrganises the right qualified external provider without replacing its professional role.
CLIENT APPROVESFinal partner, supplier, specification, contract, purchase order, funds and regulated decisions.
CHOOSING THE RIGHT MODEL
Local representative, distributor, representative office or own entity?
These options solve different problems. China business representation gives an overseas team local commercial execution under a defined mandate; it does not create a legal entity or imply authority to sign contracts.
| Model | Best for | What it provides | Main consideration |
|---|---|---|---|
| Local business representative | Outreach, meetings, partner development and follow-up | Flexible China-side commercial support without immediate fixed infrastructure | Authority and deliverables must be agreed for each mandate |
| Distributor | Purchasing and reselling products through local channels | Sales relationships, inventory commitment and channel execution | Commercial control and access to market data may be more limited |
| Registered representative office | A formal non-revenue presence for liaison and research | An officially registered local establishment | Registration, permitted activity, staffing and compliance obligations apply |
| Own China entity and team | Long-term operations requiring direct control and hiring | Internal personnel, systems and contracting capability | The highest setup, governance and fixed-cost commitment |
WORKING DOCUMENTS
Clear inputs.
Useful outputs.
WHAT WE NEED FROM YOU
- Company and offering overview
- Commercial objective and success criteria
- Target companies or partner profile
- Approved presentation and outreach materials
- Authority, exclusions and escalation path
- Headquarters decision owner and availability
WHAT YOU RECEIVE
- Prioritised target and contact record
- Meeting agenda and preparation notes
- Meeting or visit coordination
- Written meeting notes and open items
- Opportunity and follow-up tracker
- Progress report with risks and recommended next actions
SHANGHAI BASE · CHINA REACH
Based in Shanghai.
Coordinated across China.
Shanghai is Moi Trading's operating base and main point of accountability. Depending on the assignment, we coordinate company meetings, supplier and factory visits, trade-show work and partner follow-up in the relevant locations across China. Project coverage does not imply a permanent office in every city.
Company meetingsSupplier & factory visitsTrade-show supportPartner follow-up
SCOPE & BOUNDARIES
This is commercial representation under an agreed project mandate. It is not a registered representative office, a legal-representative appointment, an employer-of-record service or licensed legal, tax or accounting advice. Contract-signing authority is never implied.
COMMON QUESTIONS
What overseas teams ask.
Is this the same as establishing a representative office in China?+
No. Moi Trading provides scoped commercial support from its Shanghai base. It does not create a registered representative office or legal entity for the client.
Can you attend a meeting on our behalf?+
Yes, when the objective, authority and expected deliverables are agreed in writing. We can prepare, attend, document and follow up the meeting.
How are China business representation fees structured?+
The model can combine a lean fixed service fee for the agreed local work with a success-based commission when a clearly defined commercial result is reached. The qualifying result, commission basis, rate and payment timing are agreed in writing before work begins.
Can the service continue after one project?+
Yes. Work can begin as a focused assignment and continue as an ongoing workstream or retained China Desk when recurring local coordination is needed.
Can you cover locations outside Shanghai?+
Yes. Shanghai is our operating base, and project work can be coordinated across China according to the relevant companies, meetings, suppliers and specialist partners.
Do you conduct due diligence on potential partners?+
Moi Trading can review available company and market information, confirm key commercial facts and flag gaps or risks for follow-up. Formal legal, financial, sanctions or compliance due diligence is coordinated with the appropriate qualified provider when the project requires it.
Can you support negotiations and partner onboarding?+
Yes. We can coordinate questions, meetings, action items and the practical handover into an agreed first activity or order. The client retains final authority over pricing, contracts, exclusivity, payments and partner appointment.
SHANGHAI BASE · CHINA REACH
Give the work
a local owner.
Send us your objective, timing and any existing materials. We will clarify what can be done, what information is missing and the most practical next step.
Open the contact form ↗MOI TRADING (SHANGHAI) CO., LTD.